Marketing & Communications Director in Galveston, TX at Shriners Hospitals for Children

Date Posted: 11/19/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    815 Market Street
    Galveston, TX
  • Job Type:
  • Experience:
    At least 10 year(s)
  • Date Posted:
    11/19/2019

Job Description

The Marketing & Communications Director directs the strategic marketing and communications plan to achieve the goals of SHC. The Marketing & Communications Director directs all marketing and communications initiatives including, but not limited to, budgeting, media relations, writing, editing, digital content (website and social media), internal and external communications. The Marketing & Communications Director reports to facility leadership, Board of Governors, and communicates regularly with Senior Regional Director and home office. The Marketing & Communications Director actively builds and maintains relationships with media outlets, community partners, non-profits and other stakeholders, and serves as facility spokesperson/PIO. The Marketing & Communications Director provides marketing and communications support and works closely with Donor Relations and Business Development. The ideal candidate maintains positive relations and open communication with members of the health care community and Shriners International fraternity in the local market.

 

POSITION RESPONSIBILITIES:

Management and Supervision.......................................................................................... 45%

  • Direct marketing and communications strategic plan to support facility and system goals

  • Member of facility leadership team

  • Report regularly to administrator, Board of Governors, leadership team and home office Marketing & Communications leadership

  • Provide reports on department activity and progress toward goals to facility leadership, Board of Governors and home office Marketing & Communications.

  • Create and follow department budget, anticipating needs for future adjustments

  • Analyze local market data and national health care trends to inform strategy

  • Serve as facility spokesperson/Public Information Officer (PIO)

  • Supervise, mentor, train and instruct direct report(s)

  • Collaborate and serve in leadership roles with internal teams, especially Business Development, Donor Relations, and home office Marketing & Communications

     

    Strategic Communications............................................................................................... 25%

  • Write, edit and post content for SHC website, location microsite, intranet and social media channels.

  • Research, write, edit and submit patient stories and other articles to support marketing, donor relations and business development

  • Develop and oversee digital content and execute location- and system-wide strategy

  • Direct internal communications

  • Follow AP style and SHC identity standards

  • Act as media escort within facility

  • Research, write and distribute press releases and media advisories

     

    Collaborative Communications........................................................................................ 25%

  • Direct Shriners International temple relations

  • Model brand ambassador, enthusiasm, positive morale and teamwork among employees

  • Manage facility special events such as public celebrations, celebrity and VIP visits and others as requested

  • Ensure confidentiality and patient privacy during tours, events and media visits

  • Presentations and public speaking to Shriners International temples, community organizations or groups

  • Travel as needed to attend meetings or represent SHC at community, temple or fundraising events

  • Establish and maintain excellent relationships with members of the Board of Governors, location administrator, leadership team and home office leadership.

     

    Departmental Support......................................................................................................... 5%

  • Upload photos, videos and consents to Digital Assets Management system

  • Research media outlets and maintain current media contact list, using media monitoring platform

Job Requirements

The qualified candidate will have experience in the following areas

  • 10 or more years of experience in marketing, communications and public relations required

  • Experience with media relations required

  • Writing and editing experience required

  • Experience leading/managing organizational change and transformation required

  • Ability to manage multiple projects required

  • Experience with Adobe Creative Cloud preferred

  • Bilingual (English/Spanish) preferred

Minimum Education Required/Preferred:

  • Bachelor’s Degree in Marketing/Communications, Public Relations, Journalism or related field required

  • Master’s Degree in related field preferred

Knowledge, Skills, and Competencies:

Teamwork:

  • Collaborates with internal teams, especially Business Development, Donor Relations, and home office Marketing & Communications

  • Delegates when appropriate.

  • Operates within a budget

  • Uses sound judgment in decision-making when handling sensitive information

  • Develops metrics for measuring marketing and communications efforts

  • Accepts responsibility for decisions, actions and results

  • Has a strong sense of urgency about solving problems and completing work

  • Meets deadlines or communicates well in advance of deadlines legitimate reason(s) for moving deadlines back

  • Welcomes new projects or tasks or additional work without complaining

  • Carefully weighs the priority of things to be done.

  • Communicates effectively with people at all levels in the organization .

  • Communicates important information as necessary

  • Keeps supervisor and / or others informed about progress and problems-avoids surprises

  • Takes possession of work as his / her own and avoids blaming others for problems that may arise

  • Works well with others

Stewardship:

  • Comes to work on a consistent basis and does not miss excess amounts of work

  • Is punctual and begins work as scheduled

  • Willing to change current responsibilities as necessary to take on other responsibilities or tasks

  • Tries to improve performance when asked to do so

  • Anticipates the consequences of his / her decisions

  • Assumes responsibility for meeting personal goals and fulfilling requirements of the position

  • Performs work independently without being prompted

  • Brings and appropriate level of creativity to his / her position

  • Manages own time effectively and organizes work to maximize productivity

Technical Competencies

  • MS Office Suite proficiency

  • Media monitoring platform, Hootsuite, website Content Management Systems proficiency

  • Correct spelling and use of punctuation

  • Pays close attention to accuracy and detail